SEO Best Practices

5 Check List

5.1 Feasibility

• Generic Keywords Identified
• Keyword Search Volumes Checked

5.2 Site Level

• Keywords Optimized Pages Created
• Optimized Pages Linked from Home Page Using Keyword Phrase in Anchor Text
• Anchor TITLE Attribute has Keyword Phrase
• If Image Links, Keyword in ALT Text Attribute
• Keyword Phrase Embedded in URL
• Navigational Crumbs Contain Keyword Phrase Links
• No Duplicate Title Tags
• No Duplicate Meta Descriptions
• No Duplicate Meta Keywords
• All URL Links in Site Resolve to Unique Content
• HTML Site Map Linked from Home Page
• XML Site Map Submitted to Google

5.3 Page Level

• Keyword Phrase in Title Tag
• Title Tag Does not Exceed 70 Characters
• Keyword Phrase in Meta Description
• Meta Description Does not Exceed 320 Characters
• Keyword Phrase in Meta Keywords
• Meta Keywords Does not Exceed 1024 Characters
• Keyword Phrase in Heading Tags (H1 To H6)
• Total Page Word Count Around 400 to 500 Words
• Phrase Density Within 3 to 7 Percent
• Aggregate Density Within 5 to 12 Percent